We are filmmakers and content producers. We decided to create this site during the post-production phase of a documentary feature on the disappearance of newspapers. We needed stock footage of people using technology and found that every site was charging at least $200 per clip for decent quality, 4K, footage.
We needed several clips and, on an indie budget, paying that much was just not an option. We ended up going out and shooting the clips ourselves. In that situation we wished there was a site that offered an annual subscription for access to a full library of high quality clips for one low price. Since there wasn’t a site like that, we decided to create it.